Is Distance Learning here to Stay? Our Proactive Guide to Sales Leadership

Is Distance Learning here to Stay? Our Proactive Guide to Sales Leadership

While many states are starting to ease restrictions on Covid-19 stay-home orders, the reality for teachers, students and families is that children will be learning from home for the rest of the school year. School is in session online, at a distance, in a way it never has been before. For companies supporting and selling resources and technology to schools and districts, a distance learning model is a dynamic shift, creating both challenges and opportunities. 

Product interest has dramatically shifted from physical to digital solutions, pushing the Sales, Service and Marketing systems, and the teams that use them to run the business, to adapt and respond. While a great opportunity for ed tech SaaS providers always focused on digital, other companies need to re-balance quickly. Signups and purchases by parents and students might spike adoption by individual consumers, but are they converting to revenue? For other sales and service teams, deals are delayed,  and scheduled professional development (PD) services postponed. Customer success teams are at max capacity, managing support tickets, schedule changes, and implementation requests.  Whether you’re using Salesforce or another customer relationship management (CRM) system, the upset caused by corona virus is undoubtedly testing the way education service providers sell to and support educators and schools across the country.  

Now more than ever, EdTech Sales leaders need to fully optimize and use their CRM, such as Salesforce, as a critical tool for success.  When used across a company, managers and reps stay coordinated in a digital world, and critical information for forecasting is readily available.  Customers receive quick support and communication channels are open, enabling the ability to measure market shifts and adapt to them.

While a global pandemic is new territory for us all, our team at Level Up CRM is sharing our years of  experience optimizing Sales and Service operations for major Education brands with you. In this series, we’ll be exploring key areas, and how to optimize Salesforce and related systems in each area.

Leads

Forecasting

Sales Enablement

Reporting, Data & Analytics

Services & Professional Development

Customer Success & Engagement